Our Story

In 1916, the Kansas City Macaroni Company merged with the Denver Macaroni Company and the American Beauty® Pasta Company was formed.

Rocco Sarli, an Italian immigrant, was at the helm. John Vagnino became a part-time owner. During the Great Depression, the company had the single largest geographic distribution of any American pasta brand. American Beauty® remained in the hands of its two founding families, the Sarlis and the Vagninos through the mid-1960s.

American Beauty® products are manufactured at plant locations in Fresno, California, and St. Louis, Missouri, and its pasta is distributed throughout every state west of the Mississippi River. It is a leading brand in a number of regions.

American Beauty® is part of the New World Pasta family of brands, the leading dry pasta manufacturer in the United States. New World Pasta brands include Ronzoni® Healthy Harvest®, Ronzoni® Smart Taste® and Ronzoni Garden Delight®.